RU

1

year

Russia

PUBLICATION

150+

Cross channel campaign for IT logistic company in YouTube, Telegram in Russia

Case Study

To build trust among freight carriers and cargo owners, increase brand awareness, and attract new customers to the Monopoly logistics platform.

Objective

To achieve these goals, we developed a comprehensive influencer marketing strategy, collaborating with top bloggers and niche media in the logistics industry. We strategically selected key influencers on Telegram and YouTube, ensuring direct engagement with the target audience of logistics professionals.

Brand Ambassadors

Well-known trucker bloggers became the face of Monopoly, consistently highlighting the platform’s benefits.

Solution

Monthly videos featuring company fleet reviews, interviews with employees, and demonstrations of platform functionality.

YouTube Content

Key campaign elements

Telegram Promotion

Active placements in niche industry channels to capture the attention
of both B2B and B2C audiences.

Regular announcements of promotions, special offers, and platform advantages through trusted influencers.

Consistent Communication

50+ influencers engaged across Telegram and YouTube.

Increased trust among key industry players.

Growth in registrations and platform activity.

Enhanced brand reputation within the logistics sector.

This case study demonstrates that collaborating with industry-specific influencers is a powerful tool for engaging professional communities and driving sustainable interest in logistics services.

If you’d like to speak to our team about how we can help you take your brand to another level and engage audiences globally, please email us ak@snsagencyau.com