RU
Creative ideas
in Europe
in Europe
360
BRAND CAMPAIGN
EUROPE
CREATIVE IDEAS
5
challenge
360 Brand Campaign for Novakid in Europe
Case Study
Novakid aimed to increase brand awareness and improve lead generation across all regions. The company sought 3-5 new brand campaign ideas based on universal parenting truths, ensuring relatability across different languages and cultures. The campaigns needed to emphasize that Novakid is created by parents, for parents, and understands their aspirations for their children. Additionally, Novakid wanted the campaigns
to generate PR buzz and be adaptable across all platforms.
to generate PR buzz and be adaptable across all platforms.
Novakid aimed to increase brand awareness and improve lead generation across all regions. The company sought
3-5 new brand campaign ideas based
on universal parenting truths, ensuring relatability across different languages
and cultures. The campaigns needed
to emphasize that Novakid is created
by parents, for parents, and understands their aspirations for their children. Additionally, Novakid wanted the campaigns to generate PR buzz
and be adaptable across all platforms.
3-5 new brand campaign ideas based
on universal parenting truths, ensuring relatability across different languages
and cultures. The campaigns needed
to emphasize that Novakid is created
by parents, for parents, and understands their aspirations for their children. Additionally, Novakid wanted the campaigns to generate PR buzz
and be adaptable across all platforms.
Objective
Briefing Session Conducted an in-depth session with Novakid’s team to align on goals, brand positioning, and target audience insights. Analyzed parent insights from Novakid’s parent chats to craft authentic and engaging campaign ideas.
Creative Ideation
Developed 5 unique, universally adaptable campaign concepts. Ensured ideas were scalable across multiple regions and marketing channels. Focused on PR-friendly elements to maximize engagement and buzz.
Solution
Designed implementation strategies for each idea across multiple platforms:
- Social Media – Organic and paid content strategies.
- PR – News angles and compelling storytelling hooks.
- Paid Media – Suggested execution for TV, digital, and other placements.
360 Campaign Development
Key campaign elements
Influencer Collaborations
Integrated real parents and key influencers. Presented finalized ideas in a structured format for Novakid’s internal review.
Results
Novakid’s team effectively implemented the selected campaign ideas, achieving a notable increase in brand engagement and PR coverage.
Increased brand awareness and lead generation across Novakid’s target markets.
PR campaigns successfully generated significant media buzz.
Enhanced Novakid’s positioning as a trusted partner for parents worldwide.
If you’d like to speak to our team about how we can help you take your brand to another level and engage audiences globally, please email us ak@snsagencyau.com
