RU

20

FAMOUS CELEBRITY

Israel

YEAR

1

Novakid’s Entry into the Israeli Market Through Influencers

Case Study

Build trust for the Novakid brand and increase bookings in the Israeli market.

Objective

To achieve this, we launched monthly advertising campaigns featuring well-known Israeli celebrity parents. We collaborated with 20+ influencers whose audiences consisted of parents with children aged 4-12.

Influencer marketing

Ruslana Rodina, Moran Tarasov, Mor Silver, Stav Naftali, Yarden Harel, Omer Miller, Sarai Givati, Michal Yannai and others.

Solution

Expanding reach through targeted ads on Meta, Google Ads, and YouTube Ads, focusing on mothers of children aged 4-12.

PPC support

Key campaign elements

Each influencer created video content for PPC ADS and shared their personal experience with Novakid, strengthening trust among the target audience.

Increased bookings through organic content and influencer recommendations.

High audience engagement, particularly through video content featuring well-known figures.

Improved brand awareness among Israeli parents.

If you’d like to speak to our team about how we can help you take your brand to another level and engage audiences globally, please email us ak@snsagencyau.com